August 12, 2014

A website I built to market Case-Cam, a tripod for iPhones. Check out the site for yourself

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Let me be up front here: this site was built with a purchased WordPress theme that I customized for the CaseCam folks. I’m including it in this not as an example of my ability to code sites from scratch and come up with stunning designs, but as an example of finding the right solution for a client’s needs.

CaseCam is a startup. An engineer had an idea for an iPhone case that, when paired with an app, would allow you to take photos remotely from someone else’s phone. Pretty great idea, right? The engineer found funding and then took the idea to Kickstarter.

For their website, what they needed was a site that would look professional (and expensive) but that would a) be fast to build and b) wouldn’t cost six figures. I walked them through their reasonable options:

I steered them toward the WordPress theme, and after quite a bit of customization, we’re all quite happy with how it turned out. Yes, it goes against my purist web design instincts, and the end product was slower and heavier than I like sites to be, but it was the right thing to do for the client.