McGavick Conference Center

February 1, 2015

A promotional site for an event center near Tacoma. Check out the site for yourself

Layer 1

Okay folks, what we have here is a Wordpress site I designed and built for the conference on the Clover Park Technical College campus, where I work.

The Goal

The goal here was to bring more customers to the site and make it easy for them to find information about the event center and, ultimately, book their event there. Or, in other words, the goal was $$$.

Execution

Call to Action

The first thing I did was check out the competition. What were other local event centers doing for their websites, and how could we gain a competitive advantage over them?

Very few of the other event center sites had mobile-friendly sites. This wasn’t too helpful; we were obviously going to build a mobile-friendly site regardless of what the competition was doing. But very few of those other sites had a good call to action on their sites, and that was an easy way to get an advantage. It turns out that a lot of people are like me and won’t do something if it involves holding the phone closer to their face instead of just filling out a simple form and hitting send using the very same phone.

So the first priority on the site was to have a clear, easy call to action. I put a contact form on the front page, and a bright “book it now” button right there in the header. Ideally you’d be able to actually book online, but a) the conference center doesn’t have a system for that right now and b) the conference center folks told me that never in the history of conference centers has someone booked a venue without asking a whole bunch of questions first. So the inquiry form would more than suffice.

Visual Design

The conference-center folks and I agreed that the design should be built around photos of the venue. It’s a nice-looking, modern space, and we wanted to highlight that for prospective customers. So I created a simple design with a big header image and space for multiple images on the homepage. I’m generally opposed to carousel image sliders, but in this case I made an exception because a) it wasn’t taking up the main hero image spot or distracting from the call to action and b) it allowed us to create space for more photos and info without cluttering the page.

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